Mountains with rocky peaks and grassy foreground during sunset.

brand strategy

brand strategy elements

logo, colours, typography, voice and messaging should be consistent across all digital platforms (website, social media, email, ads)

brand identity

explore what makes your brand different and valuable online, create clear messaging that communicates benefits, not just features

uvp definition

analyse and research your customer’s demographics, interests, behaviours, and how they engage online

target audience understanding

competitor SWOT analysis

analyse what the other guys are doing well and poorly to discover opportunities for differentiation

branding samples

Brand guidelines for businesses

Cover page of a brand guidelines document prepared by Loren Ramos, with a row of thumbnails of pages at the bottom.

I created a brand guideline for our family-owned business.

I adhered to my client’s existing brand guidelines and implemented them across all platforms.

A collage of graphic design mockups including an email signature proof, logo variations, color selection tools, and branding templates.

I was tasked by my client to create or have someone design an email signature for him. Based on my client’s preferences, the logo and the email signature should be: clean and minimalistic, rustic, sophisticated.

I used Pinterest to look for inspirations for fonts and colour palette.

I worked with an external graphic designer to come up with an email signature with the client’s preferences in mind.

Collaborated with a graphic designer to create a client email signature

Design mockups showcasing logo, color branding, and email signature prototypes for a company named 'Hole in the Wall'. The mockups include various logo variations, color schemes, and email signature samples with placeholder contact information, profile pictures, and branding elements.
A collage of images showcasing a business with natural and minimalist aesthetic, including hair styling, organic products, interior decor, and promotional materials.

A sample mood board of my client. Inspirations come from varied sources like nature, nontoxic products and organic ingredients, sustainable materials, eco-conscious living, etc.

This mood board served as a visual representation of the business and a guide to create a cohesive and consistent visual identity.

Mood board and Cohesive Instagram feed for the AH Salon

Part of my strategy is to plan out the salon’s Instagram feed to ensure we’re not showing only Hair content to avoid visual fatigue. I alternated the Instagram feed by introducing Non-Hair content in between, this gave us a chance to highlight other content ideas such as products, services, announcements, staff members, and calendar events.

Ready to build a brand that actually connects?

If you're ready to craft a brand that earns trust, speaks to the right audience, and looks as good as it feels, let's chat:

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