brand strategy brand strategy elements logo, colours, typography, voice and messaging should be consistent across all digital platforms (website, social media, email, ads) brand identity explore what makes your brand different and valuable online, create clear messaging that communicates benefits, not just features uvp definition brand planning determine how your brand’s path moves forward based on the data collected analyse and research your customer’s demographics, interests, behaviours, and how they engage online target audience understanding competitor SWOT analysis analyse what the other guys are doing well and poorly to discover opportunities for differentiation
