About Blazer Fire Extinguisher
Blazer Fire Extinguisher is a manufacturer, installer, and supplier based in Santa Cruz, Laguna, offering a range of fire extinguisher types and sizes, and fire detection alarm systems
Digital Marketing Specialist
February 2021 - Present
Sta. Cruz, Laguna
skills involved:
social media strategy, brand development, brand building, copywriting, SEO, GA4, domain registration/hosting configuration, Google Business Profile, Google Workspace, Meta ads, Squarespace (content management system)
Developed content marketing strategies to create brand awareness within the local area and convert them into sales.
Built company website using Squarespace and created professional and domain-based email account.
Ensured that the physical stores are consistently bringing in foot traffic by adding the shops to Google maps for awareness.
Creates digital assets to market products offline (brochures, flyers, business cards, discount coupons, etc.)
Develops content calendar to support our marketing officer (content producer) and streamline marketing activities.
Runs paid ads to promote our products and services to our target audience.
Performs technical tasks such as website maintenance and diagnostics to recognise potential issues.
core responsibilities:
Our company website I built using a simple backend and standard navigation menu and structured content sections. The goal of this website is to generally promote the business online, showcase our products and services, and attract potential clients.
Our Main store’s GBP. As we operate on brick and mortar model, I’ve set up a Google Business Profile as a digital storefront for our main branch.
As we put up another physical store in one of the towns in Laguna, I also added another Google Business Profile to promote this branch in the nearby areas. This branch has been added to and verified on Google Maps as well.