Digital Marketing Consultant
February 2021 - Present
Sta. Cruz, Laguna
core responsibilities:
Developed content marketing strategies to create brand awareness within the local area and convert them into sales.
Built company website using Squarespace and created professional and domain-based email account.
Ensured that the physical stores are consistently bringing in foot traffic by adding the shops to Google maps for awareness.
Creates digital assets to market products offline (brochures, flyers, business cards, discount coupons, etc.)
Develops content calendar to support our marketing officer (content producer) and streamline marketing activities.
Runs paid ads to promote our products and services to our target audience.
Performs technical tasks such as website maintenance and diagnostics to recognise potential issues.
Writes blogs to help with online visibility.
skills involved:
social media strategy, brand development, brand building, content creation, blogging, copywriting, SEO, GA4, domain registration/hosting configuration, Google Business Profile, Google Workspace, Meta ads, Squarespace (content management system)
Blazer’s website I built using a simple backend and standard navigation menu and structured content sections.
The goal of this website is to generally promote the business online, showcase our products and services, and attract potential clients.
Website Setup and Maintenance
Facebook and Instagram Management
I create content (reels/static photos/infographics etc.) for our Meta accounts (Facebook/Instagram).
I film, edit, schedule, publish, and monitor content. I also prepare content plan to support our marketing activities.
Website Blogging
I write SEO-rich blogs to boost search visibility and help with online credibility.
Our Main store’s GBP. As we operate on brick and mortar model, I’ve set up a Google Business Profile as a digital storefront for our main branch. I have also setup GBP for our other branches.