About Paper Not Foil
Paper Not Foil is a hairdressing start-up looking to revolutionise the hair colouring game using a tool made from industrial wastes. The goal was to introduce this hair foil alternative to hairdressers globally.
April 2020 - August 2023
Marketing Strategist
Dunedin and Arrowtown NZ ( Remote)
skills involved:
digital communications strategy, e-commerce, brand development, brand building, social media curation, copywriting, SEO, GA4, e-commerce backend, email marketing, Meta ads, partnerships and ambassadors, local and international influencers
core responsibilities:
Developed content marketing strategies that directly contributed to maximising the brand’s visibility globally and onboarding major hairdressing partners
Conducted monthly content ideation for organic content pieces, paid ads, and email marketing.
Collaborated with content producer to bring content ideas to life.
Scheduled content using the nominated platforms and analysed digital trends to inform strategy development
Prepared insights and generated reports to continuously find best practices for social optimisation and discover ways to maximise engagement, traffic, and revenue
Paper Not Foil Social Media Management
Project Description/ Goals
The client wanted the product to be globally known and used by top notch creative and sustainable hairdressers.
Creative Process and strategy
Develop content ideas to convert more salons and hairdressers and have them use the product as an alternative to aluminium foil.
Run Facebook and Instagram ads for brand awareness.
Incorporate the following as part of content plan:
UGCs (hairdressers, salons, ambassadors)
Product highlights
Interviews with influencers
Distributors highlights
Posts about sustainability
Founder training with the product
Paper Not Foil Social E-commerce Snapshot, Nov 2022
Project Description/ Goals
Launched product bundles, and this GA4 analytics shows that customers responded well to the strategy (bundled offers)
Results
NZ$1,619.00 revenue generated with only 9 transactions
Drove sales primarily through high-value product bundles, one of which generated 43.91% of total revenue
2.5% conversion rate, above industry average for sustainable B2B brands
Paper Not Foil Shopify Management (sample task)
Project Description/ Goals
Updated Shopify by managing shipping details, inventory, pricing and product listing, removing and adding blogs, editing website interface, promoting the store through social media.
